Campaign Design Essay Example | Topics and Well Written Essays - 2000 words

Campaign Design - Essay Example world’s population are living with chronic diseases such as diabetes, hypertension, arthritis, cardiovascular disease, mental health conditions, and more. Therefore, AARP came up to advocate for changes in the health sector in order to improve the health condition of the ageing generation. AARP is a lobby group that released a report in 2009 stating that patients experience lack of coordination from health providers, specifically by receiving repeat tests and procedures, unnecessary hospitalizations, and difficult transition from hospitals to homes (Whyte, 2012). AARP is a lobby group that wants the elderly to move away from traditional ‘doctor/patient ‘roles. The group wants its members to embrace their own involvement in health care and in exploiting alternative medical options (Kazbare,Van & Eskildsen, 2010). The group combines with the consumerism movement to empower its members. In addition, the group exercise control in requesting second opinions from doctors and alternative treatment methods in health care decisions (Halfmann, 2011). There is the issue of over-medicalization of aging. AARP always addresses this question: (i) at what point as people as age do, we become accepting of aging and stop rushing to a physician all of the time? (ii) How do people decide whether to fix a problem if it has more to do with later years of life than with a traditional medical ailment? And (iii) Can people depend on their physicians to clearly tell them when a medical problem is as easily addressed by physical therapy as by a surgical procedure of some type- especially when there are low-tech ways to improve the situation (Rasmussen, 2014). According to AARP, old people must consider above question. The group argues that medicalization of ageing potentially exposes seniors to more and more risks without really solving the problems. AARP is a lobby group that addresses the challenges in the health sector, especially the issue of staffing. The group does not just